Order Instructional Video

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Our company is dedicated to making the best soft plastic baits available. We don’t produce fancy gimmicks; we just produce the best soft plastic lures, which lets you catch more fish.

We also use garlic oil as a lubricant in packaging to keep all foreign odors and taste away. This process is more time consuming but definitely works.

About 15 years ago, we stumbled upon the benefits of fishing using garlic during night fishing for large bass in Texas. With three people fishing in a boat on a moonless night, we continued to switch off, using the same style lure but alternating using garlic. Whomever used the solid black worm with garlic caught 3-5 times more fish than the other 2 not using garlic. It did not seem to matter what brand we used; The one that added garlic caught more fish!

The week after this fishing trip, I went back to the lake and caught a 7 pound 4 oz bass. Upon inspecting the fish, I could tell it had something about 1" long sticking out of its throat. Upon pulling it out, I discovered that it was one of our worms that had to have been from the prior week. We had only received the mold that week and at this time we had not sold any. This fish did not eat this bait and spit it out. She ate it. Other lure companies claim on how many seconds fish hold on their bait. With Pro’s Choice, they don't let go. They bite with the intention of eating the bait. With Pro's Choice Lures and garlic, they do not lose that train of thought.

At Pro’s Choice Lures, we pay great attention to detail when it comes to design and color and are consistently striving to make a better lure. We invite you to discover the secret with our lures and how garlic and our attention to detail provides you that added feature missing in other lures.